Conditions for users (CSM, Customer and Seller)

Terms and Conditions

Please read these terms and conditions ("Terms") carefully before accessing or using the Platform (defined hereinafter). These Terms along with the Privacy Policy published on the Platform ("Privacy Policy") and other policies (as may be notified/displayed/published on the Platform) constitute the contract between the Users of this Platform and Company (collectively "Agreement"). By filling out the details in the joining form, Users agree to be bound by this Agreement as posted on the Platform from time to time.



1.1 What is amfyn and who operates it?

  1. Amfyn is a website which provides an online marketplace ("Application") where registered suppliers ("Suppliers") can offer to sell their products to registered users of the Application including to resellers ("Resellers") and other Users.
  2. The website at ("Website") (collectively, "Platform") is operated by amfyn whose office is located on the 2nd Floor, No 22, 91 Springboard Salarpuria Towers-I Industrial Layout, Hosur Rd, 7th Block, Koramangala, Bengaluru, Karnataka 560095.
  3. The amfyn's role is limited to managing Application and associated marketing, facilitating payment collections, fulfilment, order management, enquiry management and other incidental services to enable the transactions between the Suppliers and the Customer Success Advisors.("Services").
  4. Services are made available on the Website.


1.2 When are these Terms applicable and binding on the User?

  1. The Agreement is applicable to any person when they install, download or even merely visit or access any part of the Platform or utilise the Services, such persons are referred to as users, which include without limitation users who are browsers, Suppliers, Resellers, merchants, other purchaser or contributors of content (collectively, "User").
  2. The Agreement between User and amfyn is effective on the date on which the Application is downloaded/Website is accessed and/or the date on which terms of the Agreement are updated, creating a legally binding arrangement between the User and amfyn.

1.3 Whether the terms of this Agreement can be modified?

  1.   Users can review the most current version of the Agreement at any time on the Website. Company reserves the right to unilaterally update, change or replace any part of the Agreement by publishing updates or changes on the Platform and such amended provisions of the Agreement shall be effective immediately upon being posted on the Platform.
  2. It is the responsibility of the Users to check this page periodically for changes. The Users’ continued use of or access to the Application following the posting of any changes constitutes acceptance of those changes.

1.4 What if the terms of the Agreement are not acceptable to User

  1. If the User does not agree with the terms of the Agreement, the User is advised to refrain from using the Platform. By accessing or using the platform, the user irrevocably accepts the Agreement and agrees to abide by the same (as updated from time to time).


2.1 Does a User necessarily need to create an account on the Platform?

  1. A CSA must register with the joining form in order to sell the goods and services provided by amfyn. They must also acquire a discount code, which they must give to their clients and require they use in order for amfyn to keep track of the sales generated by CSAs and thus provide the commissions.

2.2 For the use of Platform, is a User subject to any eligibility criteria?

  1. The Services on the Platform shall be availed by User(s) who can form legally binding contracts under Indian Contract Act, 1872 and are at least eighteen (18) years of age.
  2. Amfyn reserves the right to terminate the Users account and / or deny access to the Platform if it is brought to the amfyn's notice or if it is discovered that the User does not meet the conditions herein. User(s) accessing or using the Platform represent and warrant that they have the right to access or use the Platform.

2.3 Are there any specific requirements for registering an account on Platform?

   1    The Users are required to enter a valid phone number while registering on Platform. By such registration, User consents to be contacted by amfyn via phone calls, SMS notifications, instant messages or other such means of communication inter alia for subscription/services/promotional updates etc. Users may 'opt-out' of such subscription/service/promotional updates by writing to the support team

2.   It is the responsibility of the Users to provide correct mobile number so that the amfyn can communicate with the Users via SMS. The Users understand and agree that if the Company sends an SMS but the Users do not receive it because the Users’ mobile number is incorrect or out of data or blocked by the User's service provider, or the Users are otherwise unable to receive SMS, the Company shall be deemed to have provided the communication to the Users effectively.

3     It is the User’s responsibility to provide accurate, current and complete information during the registration process and to update such information to keep it accurate, current and complete.


2.4 Can User account registered on Platform be suspended or terminated?


  1 The amfyn reserves the right to suspend or terminate the account or access to Services (or any part thereof) or block the User on the Application including blocking any amounts due to the User and associated account without notice and the Users will remain liable for all amounts due up to and including the date of termination, if:

    1. any information provided during the registration process or thereafter proves to be inaccurate, not current or incomplete; and/or
    2. in Company’s assessment, the User has:


  • Collected cash in the promise of providing an item which is not in stock or not in shown on the website or embezzlement of cash;


  • unreasonable instances of returns and/or cancellations initiated by referred customers;


  • engaged in actions that are fraudulent, negligent or derogatory to the Company’s interests.


  • failed or is suspected to have failed to comply with any term or provision of the Agreement or applicable law.


  • Used amfyn profile for carrying out any fraudulent activity or any activity which is against the law or constitution of India.


  • Used amfyn's sales channel for any activity for money laundering.

            3 User is found to be non-compliant with the Agreement.


2 Further, where the violation of the Agreement gives rise to criminal or civil action, the amfyn may at its sole discretion pursue such action.


3 Without prejudice to the above-stated rights of amfyn, in case of alleged fraud or other breaches of this Agreement by User, amfyn may at its sole discretion (a) withhold all amounts payable to such User; and (b) impose penalties as amfyn may reasonably determine and set off such penalties from the monies payable by amfyn to such User.


2.5 What are User obligations vis-à-vis its registered account on Platform?


  1. Having an account on the Platform gives authenticity to the actions of the User. It means that the User is solely responsible for all activities that occur under its account and that all transactions made by such User are intended for bona fide sale or consumption in the course of their business activities.
  2. Any and every activity undertaken by a User under his/her account shall be the sole responsibility of such User and amfyn shall not be liable for such activity in any manner. Hence it shall be the responsibility of the User to treat the user identification code, discount code , password and any other piece of information that is provided by the amfyn, as part of the security procedures, as confidential and not disclose the same to any person or entity other than the amfyn.
  3. User acknowledges and agrees that having an account on Platform does not grant it any rights on Platform not specifically granted to them by the amfyn and that the User has no ownership or other interest in the account. The User understands that all rights in and to the account are and shall forever be owned by and inure to the benefit of the amfyn.
  4. On registration, the Users may receive a password-protected account and an identification. The Users agree to:

                1 maintain the confidentiality of their password, if applicable;

                2 take full responsibility for all activities by Users accessing the                                   

                   Application through their account.

               3 immediately notify the Company of any unauthorised use of their                       

                  Account or any other breach of security that they become aware      of; and

4 ensure that they exit from their account at the end of each session.



3.1 How does order placement work on the Platform?


  1. The Application allows Users to place orders for the products listed by Suppliers on Application and the Application, subject to Agreement herein, facilitates the placement of orders for the products by the Users.

  2 On receipt of an order from a User, Company shall send electronically a confirmation of such order to Supplier and the User concerned. Further, the Company may inform the User about the availability or unavailability or change in the price of the order as informed by the Supplier concerned, from time to time. Confirmation of the order by the Supplier shall be treated as final.

   3 Amfyn does not own, any products on its own and/or does not control the Suppliers and only facilitates the transaction between buyers and sellers including User and Supplier as a 'marketplace'. Amfyn makes all reasonable efforts to promptly update the Users account and other information in order to assist and facilitate the transaction completion. Hence, Users are required to provide current, complete and accurate purchase and account information for all purchases made at on the Application.

4 Additionally, fulfilment of orders to their end users/consumers by CSA/CSM shall be the responsibility of the CSA/CSM inter se such end user/consumer. Any add-on service provided by Platform towards such order shall be provided merely as a service provider of such CSA/CSM by the Platform and accordingly, Platform shall not have any privity of contract with such end user/consumer.

3.2 How are the commercial terms fixed on Application?


  1. All commercial/contractual terms of sale are offered by Suppliers and agreed to between Suppliers and the Users alone. The commercial/contractual terms include without limitation, price, date, period and mode of delivery, warranties related to products, etc. amfyn does not have any control or does not determine or advise or in any way involve itself in the offering or acceptance of such commercial/contractual terms between the Suppliers and the Users.

2.      Similarly in case of deliveries effected by Resellers using the Platform, the Platform only acts as a service provider for the Reseller facilitating the delivery or other service related to an order. Amfyn does not have any control nor does not determine or advise or in any way involve itself in the offering or acceptance of such commercial/contractual terms between CSA and its end user/consumer.

3 Policies related to returns/ exchanges, penalties, refunds, and cancellations will be updated in the Application from time to time. Amfyn holds the right to change these policies as required in the Application without any permission from the Users.


3.3 How do payment and settlement of payment work on the Platform?


  1. The Users acknowledge and agree that amfyn may, at the request of the Supplier or the Reseller, act as the payment agent for the limited purpose of accepting payments on behalf of such Suppliers and CSA's . The Users understand, accept and agree that the payment facility provided by the Company is neither a banking nor financial service but is merely a facilitator providing a third-party payment processor for the transactions on the Application. Further, by providing a payment facility, the Company is neither acting as a trustee nor acting in a fiduciary capacity with respect to the transaction or the transaction price. Amfyn will not be liable for any charges made by the Users bank in relation to the payment of the total amount.
  2. In connection with any order, information such as name, billing address and credit card information may need to be provided either to amfyn or the third-party payment processor. If the Users are directed to the third-party payment processor, they may be subject to terms and conditions governing the use of that third party’s service and that third party’s personal information collection practices. Users are requested to review such terms and conditions and privacy policy before using the Application. In case of CSA provides billing information, delivery address or other contact information of its end user/consumer to amfyn or other delivery service provider, the CSA shall ensure that it has necessary consents and approvals from the respective end user/consumer as may be required under applicable law.
  3. The transaction is bilateral between Suppliers & Users and/or CSA & end users/consumers ("User Transactions"), amfyn is not liable to charge or deposit any taxes applicable on such transaction.
  4. The User may provide the bank account details to receive any refunds, margins, referrals and/or other payments which may be owed to the User by amfyn. While a User is permitted to update the bank account details, the following conditions will apply: (a) the user cannot edit or update the bank account details if the bank details already provided are valid and there is no pending payment to the User from amfyn; (b) the user cannot edit or update the bank account details if there is a pending transaction which is being processed to the existing bank account; (c) the user cannot edit or update the bank account details if the new account number which is being inserted is already in use in another User’s account. The User can only attempt to edit or update the bank account details three times a day. If the User fails to update the bank account within three attempts, the User will have to wait for 24 hours to attempt to update the bank account details again. Amfyn may also designate a total number of edits or updates a User can carry out to the bank account details in the lifetime of the account holder. In the event that: (a) a User has breached the total limit to edit or update the bank account details and (b) the same bank account is used for more than ten platform accounts, the User will have to contact customer support in order to update the bank account details again. Amfyn reserves the right to change this policy on editing and updating the bank account at its sole discretion.
  5. Amfyn reserves the right to block cash on delivery (COD) payments at its sole discretion for reasons including but not limited to high product value and other such reasons that amfyn may deem fit.

 3.4 Whether amfyn charges User(s) for Services provided by Company on the Platform?

      1 Services on Platform may require payment of charges, rate of which shall be solely at the discretion of amfyn and shall be subject to User approval at the time of placing an order on the Platform. Amfyn reserves the right to revise charges towards Service at any time at its sole discretion. The charge, applicable at any given time, will be the charge displayed at the time of purchase/booking of the respective Service (if any) by User on the Platform.

       2 amfyn reserves the right to introduce additional chargeable services on the Platform including charges for a premium return service, cancellation charges, cash on delivery handling fees , shipping charges etc.

3.5 Whether for transacting on Platform, User is required to be registered under the Central or State Goods and Services Tax Legislations ("GST Laws")?

       1 Company is not obligated towards any direct or indirect tax obligation of the User that may arise as a result of the User's access or use of Services on the Platform. The requirement for registration and compliance under the GST Laws and other tax laws is the sole responsibility of the User including CSA, the Company is not liable for any omissions or commissions by such User who acts in violation of any applicable law. Accordingly, the User is advised to seek independent tax advice relating to its business and/or transaction through the Platform including whether it is liable for GST registration.

3.6 What are the terms and conditions regarding the offers and benefits provided on the Platform and advertised by amfyn?

a.      Subject to below and unless otherwise mentioned, all product discounts and offers are either by the Suppliers or by amfyn.

b.      From time to time, we may conduct various types of marketing and promotional campaigns which may include offers, discounts and other promotional offers to be used on our platform.

c.  Such offers shall be subject to the terms and conditions which are solely determined by us, and the terms of such discounts and offers may vary for the customers based on factors relating to the customer such as usage of the platform, the volume of transactions, time spent on the platform, city, place of residence, time, etc.

d.       We reserve the right to void, discontinue, cancel or reject the use of any of the offers, discounts or promotional offers without any prior intimation.

e.      The offers, discounts and promotional offers may be changed or amended from time to time. 

f.      It is your responsibility to review and comply with the terms and conditions governing the offers, discounts and other promotional offers provided on our platform.

g.        Any of the offers, discounts or promotional offers may not be valid when used in conjunction with other promotional offers or vouchers unless explicitly permitted by us or the seller.

h.      The offers, discounts and promotional offers cannot be exchanged for cash and can only be availed in accordance with the terms and conditions of the offers unless otherwise communicated.

i.  Certain offers, discounts and promotions offered such as first-order discounts, reactivation discounts etc., may be applied at the cart level and in the event that multiple products are purchased in a single transaction, then such offer, discount, promotion may be divided and applied to each product in the cart, in a manner determined by us.

j.   Subject to amfyn's Cancellation and/or Return, Refund and Replacement policy, if the User: (i) cancels any product which is subject to any promotions, offer or discounts; or (ii) returns any product purchased which is subject to any promotions, offers or discounts, the User will be eligible to receive only the refund of the amount paid by the User on the purchase of the such product. 

k.      In the event, any product is cancelled or returned in accordance with amfyn's Cancellation and/or Return, Refund and Replacement Policy, then save and except as provided herein,  any offer, promotion, discount applied to the such product shall be forfeited.

l. We and/or the Seller shall have no liability with respect to the offers, discounts and promotional offers on the Platform.


4.1 Can User access and use the Platform at any time or could there be any limitations?

  1. Amfyn endeavours to make the Application available 24X7. However, the Company does not represent that access to the Application will be uninterrupted, timely, error-free, and free of viruses or other harmful components or that such defects will be corrected.
  2. Users understand and acknowledge that the use of the Application requires internet connectivity and telecommunication links. Users shall bear the costs incurred to access and use the Application and avail Services, and Company shall not, under any circumstances whatsoever, be responsible or liable for such costs.
  3. amfyn does not warrant that the Application will be compatible with all hardware and software which is used by Users.
  4. Application may be under constant upgrades, and some functions and features may not be fully operational. Application is provided on an 'as is' and 'as available' basis. Amfyn expressly disclaims all warranties of any kind, whether express or implied with respect to the records and other data that is made available by it to Users.
  5. Users shall be solely responsible for damages to their data system or for loss of data arising from the download of content from the Application. No guidance or information, written or oral, obtained from Company or via Platform, shall constitute any warranty unless stated otherwise.

4.2 Does the amfyn guarantee performance of the agreement or other arrangements inter se between User(s) or otherwise in respect of products on Platform?


   1. amfyn, through Platform, is a mere facilitator of the transaction between Supplier and User and is not responsible for any non-performance or breach of any contract entered into towards User Transactions. The Company cannot and does not guarantee that the concerned Suppliers will perform any transaction concluded on the Platform. The Company shall not and is not required to mediate or resolve any dispute or disagreement between the Users concerned including with any other third party.

2 Amfyn does not represent any of the User or Supplier and disclaims any liability with respect to any error or inconsistency with respect to any information relating to such Supplier or User displayed on the Platform.

3 amfyn does not make any representation or warranty as to the item-specifics (such as legal title, creditworthiness, identity, etc.) of any of its Users. Company shall not be liable for any misuse of information shared by Users with it; or through the Users profile; or with a third party on the Platform, chat rooms, forums, or comments.

4 Users acknowledge and agree that amfyn is not an arbitrator or judge of disputes concerning intellectual property and it cannot, by any means, verify that any Supplier or Reseller selling or supplying merchandise on/through the Platform has the right to sell the products. Amfyn encourages Users to assist it in identifying listings on the Platform, which, according to the Users’ knowledge or belief infringe on their rights or third-party rights.

5 amfyn does not at any point of time during any transaction between any Supplier and a User take possession of any product offered nor does it at any point gain title to or have any rights or claims over such products. At no time shall amfyn hold any right, title or interest over the products nor shall amfyn have any obligations or liabilities in respect of such contract entered into between the Users. amfyn is not responsible for damages or delays as a result of products which are out of stock, unavailable or back ordered.

4.3 Whether the use of Platform (a) is restricted in any manner; and (b) require any generic compliances from User?

User should not use the Platform to host, display, upload, download, modify, publish, transmit, update or share any information which:

 1 is grossly harmful, harassing, blasphemous, defamatory, obscene, pornographic, paedophilic, libellous, slanderous, criminally inciting or invasive of another’s privacy, hateful, or racially, ethnically objectionable, disparaging, relating or encouraging money laundering or gambling, or otherwise unlawful in any manner whatsoever; or unlawfully threatening or unlawfully harassing including but not limited to "indecent representation of women" within the meaning of the Indecent Representation of Women (Prohibition) Act, 1986;

2. is patently offensive to the online community, such as sexually explicit content, or content that promotes obscenity, paedophilia, racism, bigotry, hatred or physical harm of any kind against any group or individual;

3 is harmful to a child or a minor;

4 harasses or advocates harassment of another person;

5 infringes upon or violates any third party’s rights including, but not limited to, intellectual property rights, rights of privacy (including without limitation unauthorised disclosure of a person’s name, email address, physical address or phone number) or rights of publicity;

6 promotes an illegal or unauthorized copy of another person's copyrighted work, such as providing pirated computer programs or links to them, providing information to circumvent manufacture-installed copy-protect devices;

7 tries to gain unauthorized access or exceeds the scope of authorized access to the Application or to the profiles, blogs, communities, account information, or other areas of the Application or solicits passwords or personal identifying information for commercial or unlawful purposes from other Users;

8 interferes with another User’s use and enjoyment of the Platform or any third-party user's enjoyment of similar services;

9 refers to any website or URL that, in our sole discretion, contains material that is inappropriate for the Platform or any other website, contains content that would be prohibited or violates the spirit of these Terms;

10 violates any law for the time being in force;

11 impersonates another person;

12 threatens the unity, integrity, defence, security or sovereignty of India, friendly relations with foreign states, threatens public order, or causes incitement to the commission of any cognisable offence or prevents investigation of any offence or insulting other nations.

13 contains software viruses or other computer programming routines that may damage, detrimentally interfere with, diminish the value of, surreptitiously intercept or expropriate any system, data or personal information; and

14 directly or indirectly, offers, attempts to offer, trades or attempts to trade in any item, dealing of which is prohibited or restricted in any manner under the provisions of any applicable law, rule, regulation or guideline for the time being in force. 

2 When accessing or using the Platform or availing the Services, the User has to comply and ensure the following:


1 All registration information submitted by User is truthful, lawful and accurate;

2 User's use of the Application/Platform shall be solely for their use and they shall not authorize others to use the account;

3 User does not submit, post, upload, distribute, or otherwise make available or transmit any information that: (i) is defamatory, abusive, harassing, insulting, threatening, or that could be deemed to be stalking or constitute an invasion of a right of privacy of another person; (ii) is bigoted, hateful, or racially or otherwise offensive; (iii) is violent, vulgar, obscene, pornographic or otherwise sexually explicit; (iv) is illegal or encourages or advocates illegal activity or the discussion of illegal activities with the intent to commit them;

4 All necessary licenses, consents, permissions and rights are owned by Users and there is no need for any payment or permission or authorization required from any other party or entity to use, distribute or otherwise exploit in all manners permitted by the Agreement, all trademarks, copyrights, patents, trade secrets, privacy and publicity rights and/or other proprietary rights contained in any content that Users submit, post, upload, distribute or otherwise transmit or make available;

5 User will not use Platform in any way that is unlawful, or harms the Company or any other person or entity;

6 User will not post, submit, upload, distribute, or otherwise transmit or make available any software or other computer files that contain a virus or other harmful component, or otherwise impair or damage the Platform or any connected network, or otherwise interfere with any person or entity’s use or enjoyment of Application;

7 User will not use another person’s username, password or other account information, or another person’s name, likeness, voice, image or photograph or impersonate any person or entity or misrepresent your identity or affiliation with any person or entity;

8 User will not or attempt to delete or modify any content of Platform, including but not limited to, disclaimers or proprietary notices such as copyright or trademark symbols, logos;

9 User will not post or contribute any information or data that may be obscene, indecent, pornographic, vulgar, profane, racist, sexist, discriminatory, offensive, derogatory, harmful, harassing, threatening, embarrassing, malicious, abusive, hateful, menacing, defamatory, untrue or political or contrary to our interest;

10 User shall not access Platform without authority or use Platform in a manner that damages, interferes or disrupts, any part of Platform or any equipment or any network on which Platform is stored or any equipment of any third party;

11 User shall not attempt to gain unauthorized access to any portion or feature of the Application, or any other systems or networks connected to the Platform by any means. User shall not probe, scan or test the vulnerability of Platform nor breach the security or authentication measures on Platform or any network connected to Platform.

12 User agrees not to use any device, software or routine to interfere or attempt to interfere with the proper working of Platform or any transaction being conducted on Platform, or with any other person’s use of Platform. User may not use Platform or any of its content for any purpose that is unlawful or prohibited by this Agreement.

13 User shall at all times ensure full compliance with the applicable law, as amended from time to time, including that of (i) the Information Technology Act, 2000 and the rules thereunder; (ii) all applicable domestic laws, rules and regulations (including the provisions of any applicable exchange control laws or regulations in force); and (iii) international laws, foreign exchange laws, statutes, ordinances and regulations (including, but not limited to Direct and Indirect Taxes applicable as per current statue in the country) regarding the use of the Application and listing, purchase, solicitation of offers to purchase, and sale of products or Services. User shall not engage in any transaction which is prohibited by the provisions of any applicable law including exchange control laws or regulations for the time being in force.

14 In order to allow amfyn to use the information supplied by the Users, without violating any rights or any laws, Users agree to grant amfyn a non-exclusive, worldwide, perpetual, irrevocable, royalty-free, sub-licensable (through multiple tiers) right to exercise the copyright, publicity, database rights or any other rights. Amfyn will only use the information in accordance with this Agreement, applicable to the use of Platform and for the provision of Services.

15 amfyn shall at times and at their sole discretion reserve the right to disable any user identification code or password if any User has failed to comply with any of the provisions of this Agreement. Amfyn shall have all the rights to take necessary action and claim damages that may occur due to User's involvement/participation in any way either on their own or through group/s of people, intentionally or unintentionally in hacking.


We always strive hard to provide the best experience to our customers on the platform. To ensure that all customers use our platform in good faith, we keep track of customer behaviour which includes maintaining order history and other details relating to the manner of use of our platform. In the event of any abuse of our platform or the policies, which include excessive returns or refusal to accept shipments which are not otherwise wrong or defective, actions such as levying a service fee, discontinuing COD options, blocking COD payment etc. may be undertaken to address such issues. Customers whose profiles indicate high volumes of valid transactions on the platform may be offered benefits by suppliers, from time to time, based on their discretion and policies.


6.1 What is the accuracy and completeness of all information displayed on the Platform?

  1. Amfyn takes all endeavours to the best of its efforts to keep information on the Platform accurate. However, the material and content on the Platform are provided for general information only and should not be relied upon or used as the sole basis for making decisions without consulting primary, more accurate, more complete or timely sources of information. In reference to paragraph 5.2 below, the User will agree that a majority of content including products displayed on the Platform are provided by the respective Suppliers, who shall at all times be responsible for the provision of information related to such products listed by them. Apart from reasonable checks to ensure the general hygiene of the Platform, Company does not exercise any control over such content or information.
  2. Amfyn undertakes no obligation to update, amend or clarify information in the Platform, including without limitation, pricing information, except as required by law. Amfyn does not own any responsibility or obligation whatsoever towards either ensuring the accuracy of the information provided by the Users. Any reliance on the material on Platform is at the User’s own risk.
  3. The platform may contain certain historical information. Historical information, necessarily, is not current and is provided for your reference only. The Company reserves the right to modify the contents of the Platform at any time but has no obligation to update any information on Platform. The user is solely responsible to monitor changes to the information on Platform. No specified update or refresh date applied to Platform should be taken to indicate that all information on Platform or pertaining to the Services have been modified or updated.
  4. Occasionally there may be information on Platform that contains typographical errors, inaccuracies or omissions that may relate to information pertaining to the products, pricing, promotions, offers, shipping charges, transit times and availability. Amfyn reserves the right to correct any errors, inaccuracies or omissions, and to change or update information if any information on Platform is inaccurate at any time without prior notice.
  5. The Information is provided 'as is' with no guarantee of completeness, accuracy, timeliness or of the results obtained from the use of the Information, and without warranty of any kind, express or implied, including, but not limited to warranties of performance, merchantability and fitness for a particular purpose. Nothing contained in this Agreement shall to any extent substitute for the independent investigations and the sound technical and business judgment of the User.

6.2 Is information relating to products on Platform provided by amfyn?


  1. Not all information on the Platform is provided by amfyn. From time to time, Users who are Suppliers provide information relating to the products proposed to be sold by them and are hence responsible for the same. In this connection, Suppliers undertake that all such information shall be accurate in all respects. Suppliers are discouraged from and should not exaggerate or over-emphasise the attributes of such products so as to mislead Users in any manner.
  2. Amfyn reserves the right but has no obligation, to monitor the materials posted on Platform. Amfyn, however, has the right to remove or edit any content that in its sole discretion violates, or is alleged to violate, any applicable law or either the spirit of these Terms. In no event shall amfyn assume any responsibility or liability for any content posted or for any claims, damages or losses resulting from the use of content and/or appearance of content on the Platform.
  3. Suppliers take sole responsibility for the correctness of the details pertaining to specifics (such as quality, value, saleability, etc.) of the products proposed to be sold or offered to be sold or purchased on the Platform. Amfyn does not implicitly or explicitly support or endorse the sale or purchase of any products nor provide any warrantee/guarantee of the products sold to Users, and in no event shall such products be the responsibility of amfyn. Amfyn does not represent or warrant that the information available on Platform will be correct, accurate or otherwise reliable.
  4. Amfyn is not responsible for any inaccuracy, incompleteness or outdated information made available on the Application, either provided by any User including Suppliers.


7.1 As Supplier, in addition to this Agreement, what other terms are a User required to abide by?

  1 Suppliers, in addition to this Agreement, are also bound by applicable laws of India, including without limitation, the following laws:

    1. The Legal Metrology Act, 2009 and Legal Metrology (Packaged Commodities) Rules, 2011 (Packaging Rules);
    2. Drugs and Cosmetics Act, 1940 and Drugs and Cosmetics Rules, 1945 (D&C Rules);
    3. Food Safety and Standard Act, 2006, Food Safety and Standard (Packaging and labelling) Regulation 2011, (FSS Packaging Regulation) Food Safety and Standard (Food Product Standard and Food Addictive) Regulation, 2011 (FSS Standard Regulations) and Food Safety and Standard (food or Health Supplements, Nutraceuticals, Food for Special Medical Purpose, Functional Food and Novel Food) Regulation 2016 (FSS Supplement Regulation).

   2   As per above mentioned statutes and regulations and any other relevant law in place during the tenure of this association, amfyn understands that there is an obligation on the Supplier to ensure that the package in which the products are sold complies with labelling and packing requirements and other laws that may be prescribed in this regard. Hence, it shall be the sole responsibility of the Supplier to comply with applicable laws and the Company shall not be held responsible in any manner. Suppliers shall indemnify Company and Platform for any harm or loss in relation to contravention of the above regulations or other applicable laws.

7.2 When can the Suppliers get their products listed?


  1. Suppliers are permitted to list products for sale on the Application in accordance with the terms mentioned in this Agreement and other contracts entered into with amfyn for the said purpose, wherein other rights and obligations of the parties are defined in detail.


  1. By listing its products on the Platform, the Suppliers represent and warrant that they are legally capable to sell or list the products on Platform; and the listed items do not infringe upon the intellectual property, trade secret or other proprietary rights or rights of publicity or privacy rights of any third party. Suppliers and Users agree that amfyn is not responsible for the breach of the same.


8.1 What information is collected from the User? How does Company deal with the information provided to it by a User while using Platform?

  1. The company collects various types of information, some information is non-personal information and some are personal information.
  2. All information about Users that are collected, stored or transmitted in any way on Platform is processed for facilitating various operations on Platform, including registration, order placement, listing, or payments.
  3. For a more comprehensive understanding, Users are encouraged to view the Platform’s Privacy Policy available on the Platform.

8.2 Does amfyn use Third Party tools on Platform?

  1. Amfyn may provide the User with access to third-party tools over the Platform which amfyn neither monitors nor has any control nor input. User acknowledges and agrees that access to such tools is on an 'as is' and 'as available' basis, without any warranties, representations or conditions of any kind and without any endorsement by amfyn. Amfyn shall have no liability whatsoever arising from or relating to your use of optional third-party tools.


  1. Any use by the User of the optional tools offered through the Application/Platform is entirely at its own risk and discretion and it is the responsibility of the User that ensures that it is familiar with and approves the terms on which such tools are provided by the relevant third-party provider(s).


  1. Amfyn may from time to time, offers new features through Platform which may include the use of new third-party tools and resources. Such new features shall also be subject to this Agreement. Complaints, claims, concerns, or questions regarding third-party tools or third-party websites should be directed to the third party.

8.3 Does amfyn use third-party links or third-party tools on Platform? Are these links and tools accurate and secure?

  1. Certain content or products available via the Platform may include materials from third parties. Third-party links on the Application/Platform may direct the User to third-party websites that are not affiliated with the Company. The Company is not responsible for examining or evaluating the content or accuracy and does not warrant and will not have any liability or responsibility for any third-party materials or websites, or for any other materials, products, or services of third parties.
  2. Company is not liable for any harm or damages related to the purchase or use of goods, services, resources, content, or any other transactions made in connection with any third-party websites regardless of the existence of any third-party link on Platform. Please review carefully such third-party’s policies and practices and make sure to understand them before engaging in any transactions.


9.1 Can the User use the content published on Platform such as the "amfyn" mark when doing business with other parties?

  1. Users may not use any trademark, service mark or logo of any independent third parties without prior written approval from such parties.


  1. "Amfyn" and related icons and logos whether registered or unregistered are the trademarks of the Company and are protected under applicable copyright, trademark and other proprietary and intellectual property laws. Users’ unauthorized adoption copying, modification, use or publication of these marks is strictly prohibited.


  1. Users must not modify the paper or digital copies of any materials printed or downloaded in any way, and they must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text.


  1. Users must not use any part of the materials on the Platform for commercial purposes without obtaining a licence to do so from amfyn. All rights, not otherwise claimed under this Agreement by amfyn are hereby reserved.


  1. User understands that Platform and software embodied within Platform may include security components that permit digital materials to be protected, and that use of these materials is subject to usage rules set by Company or other parties that facilitate the same. User agrees that it will not attempt to override, disable, circumvent or otherwise interfere with any such security components and usage rules embedded in the Platform.

9.2 How does amfyn deal with IP infringement?

  1. Any trademark, word mark or intellectual property of any User(s) or Supplier(s) belongs to such User(s)/Supplier(s) alone, and Company has no right or claims over the same.


  1. Company reserves the right in its sole discretion to remove any material/content/photos/offers displayed on the Platform which in Company’s reasonable belief is unlawful or could subject Company to liability or is in violation of this Agreement or is otherwise found inappropriate in the Company’s opinion. Company reserves the right to cooperate with any investigation in this regard.


  1. Company reserves the right to suspend or terminate the account of a User as deemed appropriate by it. Users agree that the Company shall have no liability to any Users, including liability in respect of consequential or any other damages, in the event Company takes any of the actions pursuant to allegations of IP infringement.


  1. Users acknowledge and agree that Company is not an arbitrator or judge of disputes concerning intellectual property and it cannot, by any means, verify that any Supplier selling or supplying merchandise on the Platform have the right to sell the products. Company encourages Users to assist it in identifying listings on the Platform, which, according to Users’ knowledge or belief infringe their rights or third party rights.


  1. The delisting of product from the Platform is to safeguard Company’s interest, by taking down a listing, Company does not and cannot be deemed to be endorsing a claim of infringement and further in those instances in which Company declines to take down a listing, Company does not and cannot be deemed to be endorsing that the listing is not infringing of third party rights or endorsing any sale or supply of merchandise or services pursuant to or on account of such listing.



10.1 What are the standard disclaimers in relation to the Platform and the Services?

  1. Amfyn, in no event, is or will be liable to User including the CSM or anyone claiming through a User in respect of the product or other User Transaction under contract, negligence, strict liability or other legal or equitable theory for any special, incidental, indirect, consequential, exemplary or punitive damages, loss of goodwill, loss of revenue, loss of opportunity, loss of anticipated profits, whatsoever, including those resulting from loss of use, data or profits, whether or not foreseeable or whether or not Company has been advised of the possibility of such damages, or based on any theory of liability, including breach of contract or warranty or negligence or any other claim arising out of or in connection with the use of or access of Platform.


  1. Company shall not be liable for: any injury, loss, claim, or any direct, indirect, incidental, punitive, special, or consequential damages of any kind, including, without limitation any financial losses, loss of data, replacement costs, or any similar damages, whether based in contract, tort, strict liability or otherwise, arising from the use of Platform, or for any other claim related in any way to the use of the Application, including, but not limited to, any errors or omissions in any content, or any loss or damage of any kind incurred as a result of the use of the Application/Platform or any content posted, transmitted, or otherwise made available via the Application/Platform, even if advised of their possibility.


  1. Users shall be solely responsible for damages, if any, to their data system or for loss of data arising from download of content from Platform. No guidance or information, written or oral, obtained from Company or via the Platform, shall constitute any warranty, unless stated otherwise.


10.2 What are the disclaimers regarding advertisements (including any information or offer thereunder) contained on, distributed through, or linked, downloaded or accessed from Platform (“Platform Advertisements”)?

a. Advertisements in Platform are intended, solely to provide general information for the personal use of the user(s). The Company does not represent, warrant or endorse in any manner the accuracy or reliability of the Platform Advertisements. The Company accepts no responsibility or liability in relation to the Platform Advertisements including without limitation on account of your use or reliance placed by you on such Subject Information.


b.The Platform Advertisements are advertised/displayed at the behest of the advertisers. The Company does not by itself create such content and neither does it exercise any control over the content that is displayed by the advertisers. The advertisers are third parties over which amfyn does not have any direct or indirect control. The Company does not make any representation, warranty, recommendation, guarantee in respect of the content of the Advertisements as well as its subject matter and the products/services being advertised (including without limitation with respect to suitability, merchantability, reliability, availability or quality of the product/service) nor does the Company implicitly or explicitly support or endorse the sale or purchase of any products/services which are subject matter of the advertisements or are referred therein. The Company accepts no liability for any error, inaccuracy or omission of third parties and advertisers in this regard.


c. The correspondence or business dealings of Users with, or participation in promotions of, advertisers found on or through the Platform, including payment and delivery of related products or services, and any other terms, conditions, warranties or representations associated with such dealings, are solely between the User and such advertiser. The Company shall not be responsible or liable for any loss or damage of any sort incurred as the result of any such dealings or as the result of the presence of such advertisers on the Platform.


d. In the event, a link is displayed on the Platform Advertisement and if you select to click on a link which leaves Platform, you will be redirected to a third-party website that is not owned, operated, or controlled by The Company or its affiliates. The link is provided solely for the convenience of the User and may assist the User in locating other useful information on the internet. The third-party website is governed exclusively by its respective policies over which we have no control. You bear the sole risk in proceeding to access the contents, products/services of the third-party website and links provided therein.



e. The User shall not hold the Company responsible and the Company disclaims any liabilities, losses, damages, expenses, claims or injury arising out of or in connection with: (i) the advertisements displayed on Platform; (ii) contents of the Platform Advertisement; (iii) representations and statements made by the advertiser; (iv) subject matter of the Platform Advertisements and the products/services referred thereunder (including without limitation on account of suitability, merchantability, reliability, availability or quality of the product/service); and/or (v) Platform Advertisement being misleading and/or not in compliance with applicable laws.


10.3 What are the disclaimers regarding advertisements (including any information or offer thereunder) of products listed on the Platform and shown on other media and forums (including print media, digital platforms etc.,) (“Other  Advertisements”)?


  1. The images of the products shown in Other Advertisements are for illustrative purposes and creative representation only and  may vary from the actual products. 


  1. Unless otherwise mentioned, all the product related deals/discounts mentioned in Other Advertisements are offered by the participating sellers/brands to the total exclusion of the Company.


  1. All Other Advertisements with details of starting prices for a product category are for reference only and the actual price of the product may vary. 


  1. The scenes, characters, references in brand films and videos are purely fictional and only for representational purposes. 


  1. The offers, discounts and other promotional offers displayed in Other Advertisements may vary for the customers based on factors relating to the customer such as usage of the platform, volume of transactions, time spent on the platform, city, place of residence, time, etc.


  1. Amfyn and/or the Suppliers reserves the right to amend or discontinue any of the offers/deals/discounts at their sole discretion and without any prior intimation to any User. 






10.4 What happens to User order in case of a lockdown or other force majeure event?

  1. Company shall not be liable for any damages whatsoever arising out of force majeure or other similar circumstances, directly or indirectly affecting Company and/or the Platform. Examples of force majeure events include without limitation real or potential labour disputes, governmental actions, war or threat of war, sabotage, civil unrest, demonstrations, fire, storm, flooding, explosion, earthquake, epidemic or pandemic, provisions or limitations of materials or resources, inability to obtain the relevant authorization, accident, and defect in electricity or telecommunication network.
  2. Force majeure or other events beyond the Company’s control, hindrance, delay or complication in the maintenance of the Platform entitles the Company to suspend or limit the Platform until further notice.


10.4 Under what circumstances may User be liable for any damages to Company?

  1. User shall indemnify, defend, and hold harmless Company and its subsidiaries, affiliates, partners, officers, directors, agents, contractors, licensors, service providers, subcontractors, suppliers, interns and employees, from and against any and all losses, liabilities, claims, suits, proceedings, penalties, interests, damages, demands, costs, and expenses (including legal and statutory fees and disbursements in connection therewith and interest chargeable thereon) asserted against or incurred by Company that arise out of, result from, or in connection with:
  2. User’s breach of this Agreement;
  3. any claims made by any third party due to, or arising out of, or in connection with User’s use of Platform including by end users/consumers of Reseller(s);


  1. the User’s violation of any rights of another, including intellectual property rights; and


  1. the User’s violation of any applicable laws.


11.1 How to contact Company in case of any queries regarding this Agreement or grievances relating to Platform?

  1. All queries, concerns or questions about the Agreement should be sent to Company at Jaison Adhappilly is the designated Grievance Officer in respect of this Agreement. Any complaints or concerns with regard to the Platform or any breach of this Agreement can be directed to the designated Grievance Officer in writing at the following address:2nd Floor, No 22, 91 Springboard Salarpuria Towers-I Industrial Layout, Hosur Rd, 7th Block, Koramangala, Bengaluru, Karnataka 56009511.
  2. How will the Company contact User?
  3. All notices or demands to or upon a User(s) shall be effective if either delivered personally, sent by courier, certified mail, by facsimile or email to the last-known correspondence, fax or email address provided by User(s) on the Platform, or by posting such notice or demand on an area of the Platform that is publicly accessible.


  1. Notice to a User(s) shall be deemed to be received by such User(s) if and either when sent to User at the address, email or other communication details provided by such User at the time of registration, whether in physical or electronic form, has been sent to such User(s), or immediately upon publishing of such notice on an area of the Platform that is publicly accessible.

11.3 In case of a call from a person asking for access to User account registered with Company, what should User do?

  1. Company urges the users to beware of fake offers and fraudulent callers/messengers who may impersonate themselves as representatives of the Company. The Company’s authorised representatives will never contact the Users to demand money for prizes or ask for password/PIN/CVV. In the event you are asked for confidential details by anyone posing as the Company’s representatives, please ask them to communicate with you through email and only respond to emails from domain. Please see our Anti Phishing communication available on the Platform.

11.4 Can User disclose its communication through calls with the Company to third parties?

a.      All calls to the Company are completely confidential. However, the Users’ calls may be recorded to ensure quality of service. Further, for training purpose and to ensure excellent customer service, calls from the Company may be monitored and recorded.


12.1 This Agreement is governed by the laws of India. Any action, suit, or other legal proceeding, which is commenced to resolve any matter arising under or relating to this Agreement or the Platform shall be subject to the jurisdiction of the courts at Bangalore, India.

12.2 Company shall have the right to assign its obligations and duties in this Agreement to any person or entity.

12.3 The failure of Company to exercise or enforce any right or provision of this Agreement shall not constitute a waiver of such right or provision.

12.4 Platform is controlled and operated from India and Company makes no representation that the content, information or materials made available herein are appropriate or will be available for use in other locations. Access and use of this Platform from outside India is entirely at User's sole risk and User agrees and undertakes to be responsible for compliance with all applicable local laws and agrees to release, discharge and absolve Company from any liability or loss in this respect.

12.5 Company reserves the right to introduce and initiate new features, functionalities and components to Platform and/or change, alter, modify, suspend, discontinue or remove the existing ones without any prior notice to you. Further, the Company is entitled to discontinue (either permanently or temporarily) one or more of the Services provided or terminate the Platform or charge for Services which were early free of cost, without any prior notice to User.